You can’t have one without the other

“…the community that sustained the Phoenix has passed from the scene. At one time the Boston area was awash in concert venues, record stores, guitar emporiums, independent book stores, head shops — the kinds of businesses that reached their customers by advertising in alternative weeklies. Now they are almost entirely gone. There was very little to offset the costs of producing a free magazine and a free website. Its no wonder that Mindich personally had to subsidize the Phoenix to the tune of $30,000 a week, according to a report in Boston magazine.

via MediaShift . How the Boston Phoenix Kept Its Readers But Lost Its Advertisers | PBS.

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