“One thing that did cut through the exhaustion was a task I’d been anticipating for more than six years: writing the Facebook post in which I announce to friends, former friends, frenemies, ex-girlfriends, college roommates, future wives, and family members that I was not in fact an obscure failure but a new, minor footnote in the annals of Silicon Valley startup successes. Writing it was easy. I’d had six years to plot it in my head.”
Long before 1871 and all the talk about Chicago as a tech hub, Brad Flora bootstrapped his own startups, sacrificing sleep and his own basic needs – food, shelter, etc. – along the way. All of this led to the payoff described above. He does a wonderful job outlining the frenzied banality that made it happen.
And I love he admits thinking about the announcement for the entire six years of the experience.